The website for VIP Wireless was created to fill two distinct purposes: an information source for customers and a wholesale resource for storeowners. Its customer interface provides phone and plan information for T-Mobile and Nextel, and is fed out of our same central database thus can always be relied upon for accuracy and relevance. For VIP Wireless we also introduced a Wholesale password-restricted login area, so that store owners can rely on one single source for purchasing phones, accessories, and any additional material they would need for their location. Additionally, we have created an Ads section so that at any given point, a storeowner can log in and see what ads are currently running, and which prices are being advertised. VIP Wireless's website is an ideal model for any individually-owned location chain, with a central identity for the consumer public and a unified wholesale fulfillment destination for consistent quality in product offerings.